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Professional techniques, copywriting terms explained, book recommendations… this FREE app gives you hundreds of quick ideas to get your creative juices flowing.
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SAMPLE COPYWRITING TIPS
Use curiosity to move your reader through your copy. Promise to reveal things “in a moment or two”.
Copywriting clarified:- narrative copy-text set in ‘normal’ paragraphs
Book recommendation: John Caples, Tested Advertising Methods (Prentice Hall, 1980)
ABOUT COPYWRITER ANDY MASLEN
Andy is well-known in copywriting circles for his books, speeches and articles.
He is a Lifetime Fellow of The Institute of Direct Marketing and Managing Director of copywriting agency Sunfish.
Andy’s copywriting experience stretches back to the mid-1980s. He’s worked with brands ranging from Hamleys to The London Stock Exchange, Top Gear to the RSPB.
Now he’s sharing his insights with you… for nothing.
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Want more free advice on copywriting? Join The Andy Maslen Copywriting Academy from within the app. It’s free and you get even more copywriting advice and inspiration.
WHAT COPYWRITERS SAY ABOUT ANDY MASLEN
"It was brilliant. I will definitely use these tips in my copywriting in future." Daniella Marcelle, Platts
"Very engaging as well as informative. Andy is approachable, knowledgeable and makes copywriting fun and interesting." Dan Windross, Aroq.com
"Really good - really enjoyed it and definitely learnt new skills/techniques that I will apply to copywriting." Marina Carbone, Euromoney
"Excellent course, good content and interactive style. I will take plenty away from it." Clinton Geeves, Westminster City Council